"Do you want a ‘real’ experience to talk about when you get home from your vacation? Come and get yourself Activationized!”
In 1948, you'd see the above quote plastered all around Cape Cod, inviting it's summer residents to join a brand-new and short lived American cult - Activationism.
Taken from Life magazine: "Activationism’s founder and driving creative force, Milton Hood Ward, “counseled his followers, which included housewives, waitresses, fishermen and would-be artists, to uncork their emotions all over the place. ‘Activate or Deteriorate’ was his motto.
Ward had witnessed Indian and Haitian dancers whooping up their tribal rites, and figured that inhibited Americans would feel better if they did the same thing. … Although Activationist practices varied widely, they generally started with group calisthenics and chanting and went on through progressive frenzies to extemporaneous dancing and ad lib yelling."
I think it's safe to say this sounds like my kind of cult.